Undrglobe: Digital transformation
Project management: case study
To digitalize « Undrglobe » I built a full process & methodology to proceed.
Methodology
Understand the context

4 creators, 4 stakeholders travelling all around the world, to collect successful stories about successful people who succeeded to built companies everywhere over the globe.

Create a platform to share the success stories to every young entrepreneurs. Offer the possibilities to people to exchange information and experiences. In order to help each other to built start up and companies, promoting creativity and inspiring young people.

Benchmark
Competitive analysis

Search different companies offering similar products and platforms. To analyze the positives, negatives points and ideas and built the right product.

Conclude by the positive points to go forward and to take into consideration and the negative points as example not to do.

Personas
Clearly determine who are the users

Collect insight from the shareholders and proceed to some interviews, in order to determine which services they want to offer, which type of product, what kind of content. In order to know who will be the users and adapt the product, matching the needs.

Front & back office
Functional needs
To determine the functional needs in order to built the right tea and make sure the technologies will match the project.
To determine the functional needs in order to built the right tea and make sure the technologies will match the project.
Marketing
Digital strategy
SEO

Generate traffic, increase transformation rate, increase registrations visits, improve visibility on search engines, optimization of the pages, use keywords, backlink acquisition.

E-mailling

Customers loyalty, acquire new customers, improve awareness, newsletter, commercial e-mail, 

SMO

Generate traffic, promote the content, acquire links (backlinks), attract more users
Social network

Functional design
Architecture
Trends researches and mood-board elaboration and Zooning
Fast
Feature flow
Trends researches and mood-board elaboration and Zooning
Final steps
Finalizing project
Planning
Budget
V2 recommandations