Mobile application: Pictures

Experience Strategy & Vision

Innovative mobile app, to guide the users who feel the need to picture the best life moments.

The app has a direct link to a service which build up a photo album, that the users can directly order and received at home in few clicks.

Methodology
User research

Create the project and the different features by analyzing the market and the available technologies.
Define the personas and user’s needs by organizing user’s interviews to define the needs.

Benchmark
What is existing?

Comparing different photo apps, potentially competing.

Define positive and negative points to create an innovative product.

Insights & ideation

Analysis
Analyzing interviews results and needs, crossing the information to define personas, necessary features, design, technologies, deployment and marketing.
Personas
Users: the center of the project
Define the personas is the way to define who are the user’s: primary persona, secondary personas and anti-personas.
Really important step to know exactly who will need and use the service, how to built the perfect product.
Information architecture
Mind-Mapping
To built a simple and logic architecture, it is a convenient way to avoid redundancies.
ideation
Cards sorting